Dr Subrato Bhadury is a Professor in Marketing Area of Heritage Business School Kolkata. Prior to joining HBS he was a Professor at Future Institute of Engg &Management Kolkata and faculty at IBAT(business school of KIIT Bhubaneswar) for 5 years.
Qualifications: Dr Bhadury did his B Sc in Economics from St Xaviers College Calcutta and was holder of National Scholarship(from Ministry of Education, Govt of India), MA in Economics from Jadavpur University, SMP from IIM Calcutta and Ph D from Jadavpur University.
Industry experience: He has about 2 decades experience at the senior marketing positions in reputed MNCs like Corning Glass Works Ltd, Union Carbide India Ltd and blue chip Indian companies like Voltas Limited , BPL Ltd and Zenith Computers Ltd.
Teaching & research interest: He had presented many national and international papers in different conferences and conducted various seminars and MDPs in marketing. His specialization areas are empirical studies in the services marketing aspect especially on banking and non profit sectors with special reference to developing nations. The focus of research is how to leverage their core competencies while making them more viable in the context of globalization and severe competition.